Fortitudo Pallacanestro Bologna is a prominent Italian League professional basketball club that is based in Bologna. It began the current 2008-09 season as the only club in the top Italian League that did not include a sponsor's name (not typical for Italian basketball), but in November 2008 signed a sponsorship deal with the American financial services company GMAC (part of GM). For past sponsors, see the list below.
Despite being one of Europe's richest clubs, Fortitudo has for much of its history played second fiddle in its own city to arch rivals Virtus Bologna. Fortitudo won its first major trophy in 1998, winning the Italian Cup.
Fortitudo made the Italian League championship finals ten consecutive years (1997 through 2006). After three straight finals losses, Fortitudo won the Italian League Championship for the first time in 2000. Four consecutive finals losses were followed by Fortitudo's second league title in 2005, courtesy of a 3-1 win over Armani Jeans Milano in the finals series when instant replay upheld a Ruben Douglas buzzer beater in Game 4 of the championship series.
In recent years, Fortitudo has become a fixture in the Euroleague, basketball's equivalent to the...
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