ExactTarget is an email marketing and interactive marketing provider headquartered in Indianapolis, Indiana. The publicly owned company was founded in December 2000 by Scott Dorsey, Chris Baggott, and Peter McCormick, for an initial investment of $200,000.
ExactTarget provides on-demand software for permission-based email marketing, mobile marketing and social media marketing. They provide software as a service (SaaS). ExactTarget sells their software directly to the end user – typically a corporate marketing department – or through a reseller network.
In 2003, CareerBuilder.com selected ExactTarget software to create and deliver their email marketing, the volume of which Online Media Daily estimated at “millions of emails” per month. In the first quarter of 2005, ExactTarget added more than 250 customers, bringing its total number of customers under contract to 3,250. In 2006, ExactTarget was ranked number 56 on the Inc. 500 listing of the fastest growing private companies in the United States, based on revenue growth from 2002 through 2005. In 2007, ExactTarget was ranked number 43 on Entrepreneur Magazine's Hot 500 Fastest Growing Businesses in America.
The company filed with...