Guess (styled as GUESS?) is a American name-brand clothing line. Guess also markets other fashion accessories besides clothes, such as watches, jewelry and perfumes. The company also owns the line Marciano.
Guess was founded by Georges, Armand, Paul, and Maurice Marciano, four brothers raised in Marseille, France. They moved to California from France in 1977 and founded the company in 1981. Seed money to start the business came from the Nakash family, owners of the Jordache denim empire. Their first product was a three-zipper style of jeans they named "Marilyn" (Style # 1015). Department stores and fashion critics were initially reluctant to carry the new 'stone washed denim' jeans, but in December when Bloomingdale's finally agreed with Georges to stock two dozen pairs of the new jeans as a favor to the brothers. They sold out quickly.
They began advertising in 1982 and introduced their iconic black-and-white ads in 1985. The ads have won numerous Clio Awards. Their fashion models have included a number of supermodels, many of whom, such as Claudia Schiffer, Eva Herzigova, and Laetitia Casta, first achieved prominence via these ad campaigns.
In the 1985 Robert Zemeckis movie, Back...