Proenza Schouler

Proenza Schouler (/proʊˌɛnzə ˈskuːlər/) is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parsons School of Design, collaborating on their senior thesis, which would eventually become their first collection as Proenza Schouler. The collection was bought in its entirety by Barneys New York. Proenza Schouler is named after the two designers' mothers' maiden names, Proenza being the maiden name of Hernandez' mother and Schouler that of McCollough's mother. Proenza Schouler is defined by its fusion of craftsmanship and attention to detail with a sense of refined ease. Inspiration drawn from contemporary art and youth culture is combined with an emphasis on tailoring and the use of custom developed fabrics. Proenza Schouler has played an important role in reinvigorating American fashion. Awarded with the inaugural CFDA Vogue Fashion Fund award in 2004, the emerging brand was established as a leading talent in the industry. Three years later, Proenza Schouler was honored with the 2007 CFDA Womenswear Designer of the Year award. In June 2011, the designers were awarded their second CFDA...
FULL ARTICLE AT WIKIPEDIA.ORG

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